Altenar’s Leading Sportsbook Live on The Mill Adventure iGaming Platform

The Mill Adventure’s (TMA) partnership with leading sportsbook software provider Altenar marks the iGaming platform provider’s decisive stride towards delivering all key verticals to its turnkey and white label partners.

Altenar’s market-leading sportsbook solution boasts a wide range of capabilities and features such as premium data feeds, a comprehensive bonus system, and robust security and risk management systems. First announced last year, the partnership with Altenar sees The Mill Adventure gain access to a range of sports content and risk management services as well as trading and business support. In addition to more than 5,000 casino and live casino content currently supplied by leading game studios in the industry, the launch of a sportsbook solution has solidified TMA’s strength in providing top-tier content across all verticals.

Commenting on the partnership, Gabriela Novello, Business Development Manager at Altenar, says “We have a successful partnership with The Mill Adventure, and we look forward to expanding our operations as it offers Altenar the opportunity to provide our fully managed sportsbook solutions together with a full-service, rapid deployment iGaming platform. We share similar core beliefs of having our solutions be audience-centric, with the continuous development and innovation underpinning the success of our shared products.”

Bjørnar Heggernes, Head of Gaming at The Mill Adventure, shares, “Given Altenar’s status as one of the industry’s most advanced sportsbook providers, integrating their solution to our platform has not only helped us provide unrivalled betting experiences to our current partners and their players — it has also opened up new opportunities in the territories that we are targeting. We are looking forward to growing alongside them as we work on developing and enhancing our sportsbook vertical.”

Just recently, The Mill Adventure iGaming platform has been certified in the Netherlands, and together with Altenar, they will be providing a sports betting solution to the newly regulated market. Working on entering new regulated markets in the coming months, The Mill Adventure is licensed by the Malta Gaming Authority, Swedish Gambling Authority, and is one of the first companies to be awarded an online slots license in Germany.