The Mill Adventure Names Bjørnar Heggernes as Commercial Director

The Mill Adventure, one of the fastest-growing iGaming platform providers, appoints Bjørnar Heggernes to the role of Commercial Director.

Stepping into his new role, Heggernes is entrusted with leading The Mill Adventure’s commercial and sales activities, partnerships, and marketing campaigns. With his vast experience across different domains within the iGaming industry, Heggernes will also be in charge of overseeing product verticals such as casino, sportsbook, and live casino.

Commenting on his new role, Bjørnar Heggernes said, “I’m proud to be part of The Mill Adventure and grateful to them for entrusting me with the responsibility of driving and strengthening the company’s commercial approach. The challenges that lie ahead make this new role even more exciting as we set out on implementing new commercial strategies that can accelerate the company’s and its partners’ growth and success.

Heggernes joined The Mill Adventure in 2020 as its Head of Casino, eventually moving up to be its Head of Gaming. Prior to joining the Malta-based start-up, he took on key roles spanning the fields of marketing and content, CRM, campaigns, gaming content, and product development for leading iGaming companies.

At The Mill Adventure, Heggernes was one of the driving forces behind the company’s distinguished innovations, providing insights from an operations perspective for the development and delivery of platform features such as its AI-powered casino management solution SmartLobbies and in-house tournament tool.

“Bjørnar’s appointment is not just a recognition of his profound contribution to the company’s growth but also a significant step towards the company’s future,” said The Mill Adventure CEO Dario Arruda. “With Bjørnar at the helm of our commercial efforts, we trust that we’ll be able to develop products and iGaming experiences that resonate with players and respond to market demands, as well as build strong, collaborative relationships with our partners.”