The Mill Adventure opens doors to exciting new markets

Gaming platform launches operations in Brazil, Canada and New Zealand

9 April 2020: Always ready to showcase their comprehensive gaming platform to more corners of the world, The Mill Adventure is excited to announce their launch into three rising iGaming markets within the last two weeks.

Players in New Zealand, Brazil and Canada can now enjoy a superior casino experience at  current and future operators on The Mill Adventure platform, thanks to the launch of localised support, languages, payment providers and currencies in each territory.

The new market launches closely follow the migration of FrankFred, which launched on The Mill Adventure platform in January this year. Since that time, The Mill Adventure team has striven to obtain and add all localised features necessary to opening these rising new markets.

For each new market, that includes a new currency, now available on the platform, along with localised language support. The move to open the doors to Brazil and Canada also required the addition of new payment providers, including Pay4Fun, Inovapay, and AstroPay Card for Brazil, and Instadebit, Interac and iDebit for Canada.

Furthermore, to ensure a generous portfolio of games were on offer for Brazil, the suite of Leander Games via Relax Gaming were added. This included games from Vibra Gaming (previously Spieldev), a studio whose presence was growing in the Latin American markets.

The Mill Adventure Senior Project Manager Andrea Egyed said she was proud of the team’s fast turnaround on launching the new markets, and looked forward to seeing how the new territories performed.

“Launching into new markets isn’t just about flicking the ‘on’ switch – it’s imperative that a completely localised experience is offered, and that we work with any and all local customs and preferred features in the way of payment methods, for example.

“Part of The Mill Adventure’s mission is to create an operational experience that is as efficient and simple as possible. The steps we’ve taken to launch into Brazil, New Zealand and Canada is a great example of this, since we can now offer our clients everything they need to not just have a market presence for the sake of it, but a superior gaming experience that local players will love coming back to.”

Currently on The Mill Adventure platform, FrankFred is available for play in Finland, Norway, Sweden, Germany, Brazil, New Zealand and Canada.



For more information, please contact:

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About The Mill Adventure:

The Mill Adventure provides a complete gaming platform, including licences and operations, for rapid deployment and success in iGaming. It underpins every aspect of the process so that operators can focus on telling their story to their audience. Known for their innovative ideas and constant pushing of boundaries, The Mill Adventure aims to support their clients in providing the best online gaming experience possible.