The Mill Adventure Partners with iConvert, a Leading iGaming Conversion Platform

The Mill Adventure (TMA) deploys iConvert’s end-to-end conversion platform that empowers online casinos to maximize their traffic, conversion potential, and lifetime values of their player base.

Hailed as the industry’s first iGaming conversion solution, iConvert re-engineered traditional eCommerce technology to align with the iGaming industry. Their suite of tools is built to overcome the challenges of increasing player acquisition through steering traffic towards registrations, maximizing first-time deposits, and enhancing the conversion rate. Their proprietary technology helps operators enhance the on-site experience for players by combining untapped pre-CRM data with behavioral technologies — delivering personalized interactions across desktop, mobile, and tablet.

With personalization, data, and segmentation as the cornerstones of The Mill Adventure’s own innovations like the AI-powered SmartLobbies, which deliver personalized casino lobbies to each player, this partnership fits right into their goal of enhancing player experiences across all points of the iGaming journey.

“We are delighted to work with the Mill Adventure. Just like we are an end-to-end conversion platform, The Mill Adventure provides a complete iGaming platform, allowing operators to focus on telling their story and focus on the important tasks at hand,” comments Oliver Mitchell, Senior Business Development Manager at iConvert. “We believe the partnership will allow The Mill Adventure to level up the fantastic experience even further for their clients! We’re really chuffed to have the brand on board!”

Bjørnar Heggernes, Head of Gaming at The Mill Adventure, shares, “Everything that we do at The Mill Adventure is driven by insights and well-informed understanding of each and every customer so that we can create impactful solutions and our casino partners, in turn, can deliver positive experiences to their players — something that we have in common with iConvert. We trust that iConvert’s expertise and technology can help our operators and white labels engage potential and current players in the most optimal way.”